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We're Just Ordinary People

Art Direction

Production

This campaign highlights the simplicity, affordability, and effectiveness of The Ordinary products. Watch as real people seamlessly integrate our skin care into their routines, proving that exceptional skincare is accessible to everyone. Join us in celebrating the beauty of authenticity and the power of truly effective skincare.

  • Objective
    Make people curious to discover the joy Gain brings in a way that drives relevance and resonance with our Inspirational Consumer.
  • Approach
    Use Gainiacs to inspire others to discover how laundry can become a moment of joy.

Extraordinary skin care is for the ordinary. 

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