Stuck Together: Stickers of Empowerment and Belonging
Graphic Design
Print Production
Outreach
How can a sticker bridge the gap between isolation and community?
My honors thesis is the first to be presented within the Graphic Communications Management program at Appalachian State University. For this project, I created, produced, and distributed 2,000 stickers across North Carolina specifically designed for students of color attending Predominantly White Institutions. The purpose of this project was to foster stronger connections among students of color within PWI campuses.
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ObjectiveMake people curious to discover the joy Gain brings in a way that drives relevance and resonance with our Inspirational Consumer.
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ApproachUse Gainiacs to inspire others to discover how laundry can become a moment of joy.
What seemed like a simple act of kindness done by the Black Student Association, connected our community without words.
Stuck Together: Stickers of Empowerment and Belonging
was inspired by the Appalachian State Black Student Association (BSA) and their initiative to share stickers designed by Black artists at various campus events.
From this simple act of kindness sparked a connection amongst student of color that symbolized the shared experiences and treasured connections we have within Predominantly White Institutions (PWI).
For my thesis I aimed to further this concept and create impactful and eye-catching stickers for students of color at PWIs across North Carolina, leading to the title of my project in which cleverly plays on the nature of stickers and the concept of community coming together.
This project stands as a significant milestone in my personal and professional development. Beyond being a platform for expressing my creativity, this project has shown how my commitment to making a meaningful difference in the lives of others can be achieved through the application of my skills, creativity, and passion.
The meaning behind the designs.
"Black and Educated."
"Black and Educated" is a common phrase said within school settings amongst black students. To me, this statement fosters a sense of unity and pride, encouraging black students and students of color to embrace their educational achievements while advocating for broader social and academic equity.
"The world does not move without Black creativity."
"The world does not move without black creativity." underscores the crucial role Black individuals play in shaping culture, innovation, and progress. It reminds us to recognize and celebrate Black contributions, which have been essential to societal growth yet often overlooked.
Reminders
Reminders is a words of affirmation sticker. These affirmations serve as words of encouragement for students during their most challenging moments.
"Do it for you not for them."
“Do it for you not for them” aims to serve as a reminder for individuals to stay true to their purpose and to assert control over their future, emphasizing the importance of personal influence rather than external pressures.
"I belong at my PWI."
“I belong at my PWI” is a statement that holds profound importance for black students and students of color who attend PWI’s. It serves as a powerful affirmation of their presence, identity, and rightful place within the academic community.
